BeyoncÃ© asks her Beyhive to get into training (rodeo).
The 28 Grammy winner and the powerhouse behind streetwear label Ivy Park has dropped her fourth collection in partnership with Adidas, putting her own signature touch on the burgeoning Western trend.
But as pop culture has recently been taken over by the rodeo style, fashion gurus like Kourtney Kardashian and Kendall Jenner have been pictured donning cowboy boots instead of sandals, and a recent episode of “The Bachelorette. âCentered on a rodeo-themed challenge in denim – the trend has deep roots in black American culture.
This lesser-known fact has come to the fore in recent years, with Western-style Wrangler and PVH-owned Tommy Hilfiger each using denim-focused collections to tell the tale of black cowboys. According to the Federation of Black Cowboys (FBC), a Wrangler partner and a New York-based cowboy community that remains committed to sharing the legacy of their cowboy ancestors, African American cowboys represented nearly 25% of all western frontier cowboys in the late 1800s.
Adidas and Ivy Park’s âIvy Park Rodeoâ follows suit, offering dark wash denim looks inspired by the black pioneers of cowboy and cowgirl culture and their continued influence and impact on American rodeo. Mixing streetwear and cowboy elements, the collection includes 58 garments for men and women, as well as five styles of shoes and 13 accessories. A classic western fabric, the dark wash denim is balanced throughout with heavy washed French terry fabric construction. Unique accents like bold purple glow cow prints and utilitarian-inspired trims punctuate the Western theme.
BeyoncÃ© herself appears in the campaign decked out in some of the collection’s key pieces, posing in front of a blazing fire in a denim corset bodysuit paired with wide-leg snap pants, complemented by Adidas’ iconic striped trio. She’s also pulling out the collection’s stunning denim chaps, pairing the peekaboo pants with super-cropped high-waisted shorts and a white cropped top.
The collection also includes a denim tracksuit, denim joggers, hoodies, sweatpants, bucket hats and the ever popular denim sneaker. Footwear fans can purchase the IVP Ultraboost in two colourways, a new color for the IVP Forum Mid and an all-new silhouette, the IVP Super Sleek “Chunky”, whose “exaggerated outsole” fits in with the ugly shoe trend.
Meanwhile, traditional Western elements like big buckle belts bring the countryside imagery together.
BeyoncÃ© fans have probably seen this collection coming since the “Run the World” star made headlines wearing the Burberry cow-print bodysuit in her “Black is King” video last year. The global fashion shopping platform Lyst reported that consumers immediately used their keyboards to sniff out similar statement pieces. Other rodeo-inspired items, such as cowboy hats and bolo ties, continue to feature prominently in internet queries. Global searches for cowboy boots in particular were up 27% in April from the previous month.
Eagle-eyed watchers may have discovered other clues that the decline was on the way, as the “Love on Top” frontman teased a video of “The Wire” actor Glynn Turman adorned with the Western collection on the Ivy Park website and Instagram account.
Ivy Park Rodeo will be available from August 19 on adidas.com. It sells for $ 45 to $ 200 for clothing, $ 25 to $ 75 for accessories, and $ 140 to $ 200 for shoes.