Carhartt appoints new Chief Brand Officer

Latest addition to the Senior Management Leadership Team, Susan Henniketo the mission, values ​​and heritage of the Carhartt brand

DEARBORN, Mich., August 15, 2022 /PRNewswire/ — Carhartt, the family-owned American workwear brand since 1889, today announced the appointment of Susan Hennike as the company’s new chief brand officer. Hennike brings more than 20 years of global product marketing experience to Carhartt, during which time it has developed an excellent track record in growing some of the world’s best-known apparel brands. She will report to Linda Hubbardpresident and chief operating officer of Carhartt.

As CBO, Hennike will lead the strategic development of multi-year brand strategies that position the company for sustained growth and profitability across all matrix business units. She will oversee and collaborate with Product, Brand and Strategy (PBS) – a team of nearly 200 associates in creative, marketing, product and R&D, among other work streams. His vision for building a global brand will help shape an inspiring experience for consumers and associates, while identifying new opportunities to advance the brand and preserve its heritage.

“Susan has an incredible reputation for growing emerging and established apparel brands across diverse audiences and reaching consumers in creative and authentic ways,” Hubbard said. “His vision will help shape the future of Carhartt, improve the experience for all hard workers and find new ways to reach those who have yet to experience Carhartt.”

Hennike joins Carhartt from Bombas where she led the next evolution of the apparel brand’s multi-category strategy and vision as Chief Product Officer. Prior to that, she spent 12 years at HANESBRANDS, where she became President of Champion North America. During her tenure at Champion, she led the sports brand to double-digit growth, oversaw the development of its direct-to-consumer platform, and drove all creative content and storytelling for the brand. She has worked with many other notable clothing brands throughout her career, including Victoria’s Secret, Nike, and Adidas International. Hennike earned a Bachelor of Arts from University of Miami in Ohio.

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About Carhartt, Inc.
Founded in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing tough products for workers on and off the job. Based at Dearborn, Michigan, with approximately 5,400 employees worldwide, Carhartt is a family business led by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

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SOURCECarhartt