Cashrewards Hires Westpac Marketing Specialist As New Marketing Director

Cashrewards has recruited former Westpac marketer, Nicole Bardsley, as the new Marketing Director in a growing marketing team at the e-commerce offerings provider.

Bardsley is currently Westpac’s brand and advertising manager and has worked for the banking giant since 2017. Prior to that, she held various marketing and branding roles at Virgin Money, Foxtel, Austin Reed Group, Allders and David Jones.

Credit: Cashrewards

In a statement, Cashrewards highlighted Bardsley’s wealth of marketing expertise spanning brand, digital, customer relationship management and direct response as the primary reasons for the appointment and the essential skills to drive growth plans. continuous.

“We are absolutely delighted to welcome Nicole to Cashrewards at such a crucial time in our growth journey,” said Bernard Wilson, CEO of Cashrewards. “Nicole’s experience in leading and motivating high caliber teams to drive brand transformations at Westpac and Virgin Mobile will be invaluable as we are encouraging more members than ever to begin their shopping journeys even further with Cashrewards. . ”

Australia’s e-commerce ecosystem enables its 1.1 million members to receive cash back rewards on online or in-store transactions. Cashrewards has 1,800 merchant partners, including Apple, Liquorland, Target, Adidas and Booking.com, and claims to have generated $ 2.7 billion in sales for these players since its inception.

Bardsley officially begins January 10, 2022 and has said she is thrilled to be joining the Cashrewards team at an exciting time.

“I have seen the model’s incredible success in similar markets like the UK, where the best cashback platforms are used by over 20% of buyers,” she commented. “It’s a compelling proposition for brands, allowing them to reach high value buyers with an attractive ROI because they only pay on conversion so there is no wasted reach. ”

Alongside Bardsley, Cashrewards hired a number of marketers in 2021. These include former Westpac, M&C Saatchi and DDB brand and creative director Matthew Poulier, who heads the brand in June ; and the former Afterpay B2B Marketing Director, Sally Marsden, to lead B2B Marketing in March. The team also includes former growth marketing leader at Pickles Auctions and Audi, Karlien McLeod, who joined the group as head of customer marketing in September last year.

Cashrewards also recently launched a seasonal marketing campaign as well as a new ‘Happy Dayz’ campaign, which was created by its in-house creative team.

“I have been incredibly impressed with the work the internal Cashrewards team has produced recently, including exceptionally high impact co-marketing initiatives with leading merchant partners. I look forward to helping the team build even deeper partnerships with leading brands while pushing even harder to accelerate member growth and engagement with Cashrewards, ”added Bardsley.

Marketing director understands that former Director of Product and Marketing Steve Cuda, who was recruited by Cashrewards 12 months ago, has stepped down for personal reasons.

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