July 4th Bestsellers from Adidas, Samsonite, Backcountry and more



If you were too busy debating big-ticket items to buy this Prime Day (TVs, noise-canceling headphones, Roombas) and missed out on clothing, luggage, or beauty discounts, a second chance has presented itself under the shape of the 4th of July sales. Condé Nast Traveler-Favorite retailers, from Backcountry to Freedom Moses to Universal Standard, have announced holiday weekend sales with discounts of up to 50%, and some of them have already started.

Below, we have collected the 4th of July bestsellers on clothing, shoes, comfortable luggage and bags, beauty products, accessories and more. Come back, as we will add more sales once they go live.

All products featured in this story are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Clothing and footwear


If you’re looking for sturdy, waterproof sandals to wear by the lake or while camping this summer, Merrell has you covered. Until July 4, save 20% on the Breakwater, Napa Valley and Choprock sandal styles, which will keep your feet comfortable outdoors.

Universal standard

Universal Standard makes some of our favorite travel apparel – their collection of included sizes is filled with comfort-focused staples you can mix and match with anything. From July 3-5, several of their dresses, including the Halie, Elizabeth and Tesino, are on sale, with increasing discounts if you buy in lots; save $ 15 on one dress and $ 140 on four.


Whether you’re looking for camping gear, hiking supplies, or biking accessories, Backcountry has you covered. Until July 5, get up to 50% off gear from top-selling brands like The North Face, Marmot and Arc’teryx.

Freedom Moses

For a pair of slides that are easy to wear to the beach, pool, picnics and the neighborhood, we love Freedom Moses. And from July 3-5, a selection of slides are 25% off: choose from floral designs and solid colors like navy blue, white, mint and cherry red.

Jack wolfskin

A puffer jacket is probably the last thing you want to think about right now, but shopping out of season is a bargain. Case in point: the windproof and waterproof JWP Down Jacket by Jack Wolfskin, available in men’s and women’s sizes up to 45% off this weekend. Until July 6, also get a 25% sitewide discount and use SUMMER25 to get an additional 25% off sale items.



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