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Continuing to build on his contributions to help reduce our impact on the environment, adidas unites people across sport to create change by inviting the city of Dubai to Race for the Deserts on November 27. The event aims to raise awareness of the threat of plastic pollution in our deserts while supporting the nation’s vision for a more sustainable future.
Narrated via powerful footage shot across the city of Dubai, the film provides a glimpse into how one of the world’s most prosperous cities emerged from the desert, encouraging residents to preserve the nation’s birthplace and to help end plastic waste.
Starring football legend Zidane and several adidas brand ambassadors including Raha Moharrak, Walid Yari and Baraa El Sabbagh as well as adidas Runners coaches George Crew, Elizabeth Thompson and Lucy Murt, the movie “Race for the Deserts” tours destinations such as Dubai Design District and the historic Al Bastakiya, before ending in the epic Al Qudra Desert.
To view the video, visit @adidasDXB on Instagram.
How to register for Race for the Deserts:
Users of the adidas app can register directly through the following link: https://go.adidas.com/ihha/85b7090a
Those who do not have the adidas app can register by following the steps below:
1. Download the adidas mobile app from iOS or Google Play
2. Select “on the radar†at the bottom of the page
3. Scroll to “events in my area”
4. Select “register” to join us on November 27th
For every mile driven on November 27, AED 10 will be donated to adidas’ local sustainability partner, Dgrade, with the goal of keeping our deserts clean.
In addition, and as part of the preparation for Race for the Deserts, adidas organized a community race on Friday November 12 in the Al Qudra Desert. After the race, participants collected plastic waste near the area as part of the brand’s initiative to create a better future for sport through sustainability while making a difference to the local environment.
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