Sneakmart’s MetaKicks Introduces World’s First Collection of Mystery NFT Sneaker Boxes

Sneakmart is strengthening its position in the streetwear industry with a focus on non-fungible tokens (NFTs). Additionally, the launch of Metakicks, a collection of NFT mystery sneaker boxes, adds a new dimension through limited-edition shoes with Web3 implications.

Sneakmart is the first community streetwear application dedicated to streetwear.

Sneakmart, the French streetwear start-up, is at the center of the ever-expanding limited-edition sneaker industry. Last year alone, the sneaker craze generated a $6 billion resale market as collectors and enthusiasts buy and resell these limited-edition pairs in secondary markets. It is not uncommon to see the value of sneakers triple or more due to scarcity, supply and demand.

However, Sneakmart also recognizes that the industry is at the forefront of huge change. Non-fungible tokens, or NFTs, are making inroads in many industries, including streetwear. They have gone from digital artwork and collectibles to a status symbol worn proudly by its owner. The combination of sneaker madness with NFT technology has resulted in Metakicks, a collection of mysterious sneaker boxes.

Sneakmart CEO and co-founder Anthony Debrandt explains:

“Sneaker addicts love to collect and wear a lot of sneakers. Everyone loves sneakers today, everyone wears them. With Metakicks we want to give the opportunity to start collecting digital sneakers through unique designs.

Venturing into digital sneakers and accessories using NFT technology is the next frontier for the streetwear industry. Nike’s involvement – ​​through the acquisition of RTFKT for several hundred million dollars – illustrates the change that is on the horizon. Metakicks, Sneakmart’s new venture, is a different, though equally important, venture.

Through Metakicks, sneakerheads can acquire more affordable mystery boxes containing digital sneakers. Not everyone who buys a box will know what they are getting. Additionally, it is possible to open the box and show off the new pair of digital kicks or keep the box closed and resell it on the secondary market.

Mystery boxes cover 15 unique designs with 3D animations and four rarity grades (epic, super rare, rare, and normal). Each pair is linked to a specific universe and will allow its owner to stand out in the digital world. In addition, some models have unique editions, such as the football pair designed for former international footballer Didier Drogba.

Sneakmart has partnered with celebrities and brands to develop 1-on-1 Metakicks. The first partner is Savoir Faire Paris, a French designer of custom sneakers. Anyone who collects this unique NFT will receive their non-fungible Metakicks token and the off-White Coffee Latte Jordan 1 explicitly designed for this drop.

Physical pairs play a crucial role in the Metakicks ecosystem. There is a 10% chance of winning a Physical Hype Sneaker when purchasing an NFT Mystery Box. Models include Jordan 1 High, Nike Dunk Low, Jordan 4, Adidas Yeezy 350. Jordan 1 High Dior and four pairs of Jordans in collaboration with Travis Scott.

Sneakmart wants to bridge the gap between physical and digital sneakers to make collectors and enthusiasts the pioneers of tomorrow’s fashion trends. Moreover, it paves the way for the customization of virtual avatars in the Web3 and Metaverse environments of the future.

A total of 6,250 boxes will be made available upon first deposit via the Sneakmart website. The team is looking at a February 2022 drop date, with more pricing information coming soon through official channels.

Sneakmart is the first community Streetwear application dedicated to streetwear (sneakers, clothing & accessories). Initially launched in France in January 2021 as a mobile application on iOS and Android, the young start-up already has more than 130,000 registered French-speaking members. Users come to discuss with the community around this sneakers/streetwear sphere but also to buy and sell with ease.

Today the French startup has the ambition to become the first Streetwear community in the world and to allow the commerce of physical and digital streetwear on their application (NFT’s). It will soon be available in other countries.