The Athlete’s Foot partners with adidas School for Experiential Education in Design for Soles of Hope Event


The event will benefit residents of Hope House NOLA and their families

ATLANTE, November 10, 2022 /PRNewswire/ — The specialty footwear and lifestyle channel, athlete’s foot (JOB), is in partnership with adidas School of Experiential Education in Design (SEED) on their soles of hope event in New Orleans on November 20. The event, which benefits residents and families living in NOLA House of Hopein place of 5 p.m. – 9 p.m. at job New Orleans location, 600 Canal Street. house of hope is a co-living program developed by Ladies of Hope Ministries to help affected women transition to life after prison. The Seeds of Hope Event is one of many local initiatives that Athlete’s foot impact advice has programmed to help level the playing field for equity and inclusion in their store communities.

In 2020, amid two crises, including COVID-19 and ongoing cycles of anti-black racism, police violence, and the killings of unarmed black men and women, Ladies of Hope Ministries (The LOHM) open Hope House NOLA, a safe space where women and girls can transform their lives and heal from trauma before, during and after incarceration. Created with social service professionals and women and girls currently or formerly incarcerated to meet basic needs, NOLA House of Hope includes home support in a warm setting with bright bedrooms, ample gathering space and a communal kitchen.

Cassidy Dansberry, Marketing Coordinator (TAF), shares, “Our partnership with adidas PLANT program and Ladies of Hope Ministries is a perfect example of the type of collaborations we were looking to identify when we created The Impact Council. athlete’s foot is dedicated to uplifting and supporting our local communities at all levels.”

Speakers at the event which will focus on design and leadership include Dr. Topeka K. Sam, Founder and CEO of The LOHM / Hope House NOLA, Cheress Thornhill, TAF IMPACT Board Member, Director, Design Education & Growth | SEEDS, and Liz Connelly, Senior Manager Design Education | PLANT Post a thread Cheresse Thornhill-Goldson, Liz Connellyand SEED Designers Chandrika Carr and Daziah Green will lead a Shoe customization workshop and TAF NOLA franchise partner Moe Jabbar will be present to discuss local job opportunities TAF NOLA stores.

Cheress Thornhill, TAF IMPACT Board Member, Director, Design Education & Growth | PLANT said “We are delighted to partner with athlete’s foot and The LOHM So Seeds of Hope SEED event where attendees will have the opportunity to learn about the design process and customize their very own pair of adidas Stars.”

athlete’s foot will present discount cards for all women and children present from The LOHM / Hope House NOLA shop that day at canal street shop. athlete’s foot will also provide coupon card for 20% off future job purchases for women currently living in NOLA House of Hope for their time with the organization.

“We are extremely grateful for the support of athlete’s foot and their confidence in our bold vision to provide safe and necessary housing for women affected by trauma and incarceration,” said Dr Topeka K. Sam, Founder and CEO of The Ladies of Hope Ministries. “This event goes even further The LOHMs mission to end the poverty and incarceration of women and girls as we strive to ensure that returning women have the space and support to learn the skills they need to become independent and thrive in their community.

About Ladies of Hope Ministries

Ladies of Hope Ministries is a New YorkNon-profit organization working to empower women and girls to create a sustainable life after incarceration. They drive change in the social justice movement by connecting them to housing, food, health care, gainful employment, entrepreneurial opportunities, education and advocacy that amplify the voices of those who have been affected by the criminal justice system. Learn more about

About SEED

SEED (School of Experiential Education in Design) is a 2-year program at adidas in partnership with Pensole Lewis College of Commerce & Design, which acts as an alternative to a university education in shoe design. The program is an Open Source education model that draws on industry experts inside and outside the adidas brand to teach, guide and mentor students. PLANT designers learn leadership and design skills through the product creation process of bringing “real” products to market. The program directs diverse talent to full-time positions within adidas in an accelerated time frame.

About Athlete’s Foot (TAF):

More than just a retail store, but branded to be a destination for athletic street style, athlete’s foot is a global athletic-inspired lifestyle retailer of streetwear, footwear, apparel and accessories. Jathlete’s foot The sneaker and streetwear chain has 550 stores and e-commerce stores in more than 30 countries. Its global headquarters are located in Stans, Swissand in Atlanta, Georgia in United States.

Media Contact:
Stacey Manasco | Talent Resources
917.251.0909, [email protected]


Show original content to download multimedia: html

SOURCE Athlete’s Foot


Comments are closed.