TORONTO–(BUSINESS WIRE)–Today, The Bay is pleased to announce the appointment of Alexander Meyer as Chief Client Officer. Alexander will be responsible for the ongoing transformation of The Bay’s integrated marketing, media and customer success strategies, with a focus on high growth, brand and personalization. Reporting directly to Iain Nairn, President and CEO, Alexander will oversee brand strategy and customer insights, marketing and creative, loyalty and communications functions for The Bay and Hudson’s Bay businesses. .
Alexander brings over a decade of experience with demonstrated success in marketing, digital transformation, product and business development at globally recognized brands in the retail industry. In 2021, he was named in the top 3 of the Australian TOP50 CMO list, for the second consecutive year. Most recently, for the past five years, Alexander has served as Chief Marketing Officer for THE ICONIC Australia, Australia and New Zealand’s largest fashion and sports destination. The Iconic is a member of the Global Fashion Group, the global leader in online fashion for growing markets. Previously, he held executive and leadership roles at organizations including adidas International, Vans, Quiksilver Inc. and social content startup Hubrick.
“Alexander’s agile, data-driven approach to marketing will enhance our customer-centric and digital strategy, accelerate our growth, strengthen acquisition, improve loyalty and drive profitability across all channels,” said Iain Nairn, President and CEO of The Bay. “The Bay is one of the largest digital premium lifestyle platforms in the country, and we are delighted to welcome Alexander to help us evolve the customer experience and build our business for the future. ”
Upon his appointment, Mr. Meyer said: “It has been impressive to see The Bay’s rapid and innovative digital transformation, particularly over the past year, and I am truly looking forward to joining such an iconic and a goal while building a data-driven marketing organization that champions social commerce at the speed of culture to drive connectedness with consumers.
ABOUT THE BAY
With a digital-first, purpose-driven lens, The Bay helps Canadians live their best lifestyle. The Bay operates thebay.com, one of Canada’s largest premium digital platforms along with Marketplace, with seamless connection to a network of 85 Hudson’s Bay stores. The Bay has earned a reputation for quality and style through an unparalleled assortment of products and categories including fashion, home, beauty, food concepts and more. Follow us on our social networks: Instagram, Facebook, Twitter, ICT Tac.
The Bay and Hudson’s Bay operate under the HBC portfolio of brands. Founded in 1670, HBC is North America’s oldest company. Signature strips are a trademark of HBC.
