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It’s early November, but Adidas and Trae Young are already in playoff mode. If you’re a regular reader of ours, you know how well we cover the marketing campaign for the Adidas Trae Young 1 footwear and apparel collection. Since Young made her debut with the model in Madison Square during the playoffs playoffs against the New York Knicks, he has not taken the foot off the pedal.
After months of teasing with Atlanta-themed colorways, Young’s first signature shoe was finally released to the public on October 1, 2021. It’s no surprise that the hoops shoes have taken off the shelves and sold out. in a few minutes. They received rave reviews for their performances and enjoyed one of the most memorable marketing campaigns for a basketball shoe in recent memory.
As fans wait for the next release (the SO SO DEF collaboration colourways coming out this Friday), they were surprised by another hawks-inspired colourway at Young’s feet last night. Find out what Adidas has come up with in the tweet from CLICK below:
It goes without saying that Young cooked in this bright red colourway. The Hawks won and he finished with 26 points, 6 assists and 4 rebounds. Pretty soon we’ll be needing Adidas to design an All-Star colorway.
We’re only seven games into the season, and there are already too many colorways to count, which is a good kind of problem. Hopefully this colorway gets a general release and isn’t exclusive to gamers. Stay locked up on AllHawks.com as we update you on Trae Young and the Atlanta Hawks.
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