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Beyoncé evokes her Houston roots for the latest Ivy Park sportswear collection.
In a major victory for the “The agenda” the prolific artist and Adidas released a fierce trailer for their upcoming Ivy Park Rodeo campaign Friday, “inspired by the unmistakable style and undeniable influence of black cowboys and cowgirls.”
Throughout the fiery video, models – including the “Lemonade” artist herself – can be seen riding, lassoing, and riding a bull’s swing while swinging a fan of Ivy’s originals. Park.
Among the many new rootin ‘tootin’ looks are a set of cow print sports bra and leggings, colorful hoodies and sweatpants, plus denim bodysuits, tracksuits and leggings – accessorized with bolo ties, gold belt buckles, spiked boots, bandit-style face masks and, of course, lots and lots of cowboy hats.
To really complement the Wild West theme, the promo also features a variety of high-level sets dotted with flaming fences, tumbleweeds, horse ranches, and rocky mountain scenery.
According to an Adidas ad, the Ivy Park Rodeo collection “celebrates the tremendous impact of black men and women on American Western culture” by honoring “the often-hidden history of black pioneers in cowboy and cowboy culture. cowgirls and their continued influence and impact on American rodeo.
Comprised of 58 adult garments, five styles of adult footwear and 13 matching accessories, the line is derived from dark denim fabrics and heavy washed French terry fabrics. In addition to the clothes highlighted in the teaser, the collection also includes a denim bob and a small cotton canvas bum bag.
Beyoncé’s fourth collaboration with Adidas – arriving six months after the success of their winter collection, Icy Park – begins August 19.
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